Occupation Atlassearch engine optimisation expert
ESCO · http://data.europa.eu/esco/occupation/092fdeeb-a76f-4ed2-b248-90fd6eaaffef
search engine optimisation expert
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Compare with another occupationCompare with online community manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECIEnterprising · Conventional · Investigative — the three strongest interests, in order
- E Enterprising5.54
- C Conventional4.68
- I Investigative3.78
- A Artistic3.23
- S Social2.76
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Search Marketing Strategists (13-1161.01): in the official ESCO–O*NET crosswalk, its exact O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (14)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- apply social media marketing
- conduct search engine optimisation
- content marketing strategy
- develop digital content
- enhance website visibility
- integrate content into output media
- keywords in digital content
- manage content development projects
- perform online data analysis
- provide written content
- sales strategies
- social media marketing techniques
- use customer relationship management software
- web analytics
Optional (13)
- behavioural science
- create content title
- digital marketing techniques
- execute email marketing
- identify ICT user needs
- mobile marketing
- perform market research
- plan digital marketing
- provide cost benefit analysis reports
- study website behaviour patterns
- translate requirements into visual design
- use content management system software
- use different communication channels
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 14 essential skills. A plain count, not a hidden score.
online community manager
8 shared · 45 more of its ownkeywords in digital content, manage content development projects, web analytics, perform online data analysis
ESCO · Compare
web content manager
5 shared · 27 more of its ownkeywords in digital content, integrate content into output media, conduct search engine optimisation, provide written content
ESCO · Compare
publications coordinator
4 shared · 18 more of its ownsocial media marketing techniques, apply social media marketing, content marketing strategy, develop digital content
ESCO · Compare
e-learning developer
4 shared · 20 more of its ownmanage content development projects, integrate content into output media, provide written content, develop digital content
ESCO · Compare
online marketer
4 shared · 24 more of its ownperform online data analysis, apply social media marketing, content marketing strategy, develop digital content
ESCO · Compare
digital marketing manager
4 shared · 25 more of its ownweb analytics, social media marketing techniques, apply social media marketing, develop digital content
ESCO · Compare
instructional designer
3 shared · 33 more of its ownmanage content development projects, provide written content, develop digital content
ESCO · Compare
activism officer
2 shared · 9 more of its ownapply social media marketing, develop digital content
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.