Occupation Atlasonline marketer
ESCO · http://data.europa.eu/esco/occupation/356227b9-2263-4dbd-81e9-7dfc6d3f3af7
online marketer
Online marketers use e-mail, internet and social media in order to market goods and brands.
Compare with another occupationCompare with digital marketing manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECIEnterprising · Conventional · Investigative — the three strongest interests, in order
- E Enterprising5.54
- C Conventional4.68
- I Investigative3.78
- A Artistic3.23
- S Social2.76
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Search Marketing Strategists (13-1161.01): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (28)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- apply customer engagement strategy
- apply social media marketing
- apply strategic thinking
- company policies
- conduct mobile marketing
- content marketing strategy
- create new concepts
- creatively use digital technologies
- develop digital content
- digital communication and collaboration
- e-commerce systems
- execute conversion testing
- execute email marketing
- implement marketing strategies
- implement sales strategies
- inspect data
- manage budgets
- online ads campaign techniques
- perform copywriting
- perform image editing
- perform market research
- perform online data analysis
- perform project management
- perform video editing
- plan digital marketing
- use content management system software
- use different communication channels
- web strategy assessment
Optional (18)
- ICT communications protocols
- adapt to change in marketing
- apply information security policies
- communicate price changes
- competition law
- conduct online competitive analysis
- conduct search engine optimisation
- deal with pressure from unexpected circumstances
- develop inclusive communication material
- information confidentiality
- intellectual property law
- neuromarketing techniques
- plan social media marketing campaigns
- printed goods processes
- protect personal data and privacy
- supervise brand management
- use e-services
- use personal organization software
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 28 essential skills. A plain count, not a hidden score.
digital marketing manager
9 shared · 20 more of its ownonline ads campaign techniques, web strategy assessment, digital communication and collaboration, plan digital marketing
ESCO · Compare
online community manager
8 shared · 45 more of its ownuse content management system software, perform online data analysis, digital communication and collaboration, apply social media marketing
ESCO · Compare
publications coordinator
7 shared · 15 more of its owndigital communication and collaboration, apply social media marketing, content marketing strategy, develop digital content
ESCO · Compare
network marketer
6 shared · 12 more of its ownapply customer engagement strategy, apply social media marketing, apply strategic thinking, implement sales strategies
ESCO · Compare
brand manager
6 shared · 25 more of its ownapply social media marketing, apply strategic thinking, implement sales strategies, implement marketing strategies
ESCO · Compare
travel agency manager
6 shared · 30 more of its ownplan digital marketing, apply strategic thinking, implement sales strategies, implement marketing strategies
ESCO · Compare
marketing manager
6 shared · 37 more of its owncontent marketing strategy, apply strategic thinking, implement marketing strategies, perform market research
ESCO · Compare
category manager
6 shared · 41 more of its owncontent marketing strategy, apply strategic thinking, company policies, perform market research
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.