Occupation Atlaspromotion manager
ESCO · http://data.europa.eu/esco/occupation/d954fd71-0e2f-4cf9-85f0-c040fa6cbda9
promotion manager
Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Compare with another occupationCompare with marketing manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECAEnterprising · Conventional · Artistic — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.43
- A Artistic3.87
- S Social3.14
- I Investigative1.69
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Advertising and Promotions Managers (11-2011.00): in the official ESCO–O*NET crosswalk, its exact O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (36)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- below-the-line technique
- capture people's attention
- collaborate in the development of marketing strategies
- communication principles
- content marketing strategy
- corporate social responsibility
- create annual marketing budget
- create media plan
- define measurable marketing objectives
- develop professional network
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- liaise with advertising agencies
- liaise with distribution channel managers
- manage budgets
- manage profitability
- manage the handling of promotional materials
- market pricing
- market research
- marketing mix
- organise on-site amenities
- perform market research
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- study sales levels of products
- track key performance indicators
Optional (18)
- approve advertising campaign
- arrange event needs
- assess financial viability
- assist in developing marketing campaigns
- brand marketing techniques
- coordinate events
- coordinate marketing plan actions
- evaluate advertising campaign
- examine advertisement layout
- forecast catering services
- hire human resources
- manage distribution channels
- manage event structure installation
- marketing management
- plan events
- promote event
- social media management
- use analytics for commercial purposes
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 36 essential skills. A plain count, not a hidden score.
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.