Occupation Atlasadvertising specialist
ESCO · http://data.europa.eu/esco/occupation/e01719f4-d7dd-42fe-b504-93128520f84a
advertising specialist
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Compare with another occupationCompare with advertising copywriter
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECAEnterprising · Conventional · Artistic — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.43
- A Artistic3.87
- S Social3.14
- I Investigative1.69
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Advertising and Promotions Managers (11-2011.00): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (12)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- advertising techniques
- brainstorm ideas
- copyright legislation
- develop creative ideas
- develop digital content
- develop professional network
- give live presentation
- identify customer's needs
- liaise with advertising agencies
- perform market research
- persuade clients with alternatives
- receive appropriate permissions for use of recorded audiovisual examples
Optional (30)
- advise on market strategies
- advise on public image
- advise on public relations
- analyse consumer buying trends
- analyse cultural trends
- approve advertising campaign
- assist in developing marketing campaigns
- brand marketing techniques
- collaborate in the development of marketing strategies
- coordinate advertising campaigns
- create advertisements
- create media plan
- define brand identity
- develop media strategy
- develop public relations strategies
- draw conclusions from market research results
- evaluate advertising campaign
- examine advertisement layout
- follow a brief
- graphic design
- manage budgets
- marketing principles
- media planning
- media studies
- meet expectations of target audience
- monitor media industry research figures
- perform media outlets research
- public relations
- publishing market
- types of media
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 12 essential skills. A plain count, not a hidden score.
advertising copywriter
6 shared · 6 more of its ownbrainstorm ideas, develop digital content, advertising techniques, develop creative ideas
ESCO · Compare
advertising assistant
5 shared · 7 more of its ownliaise with advertising agencies, develop digital content, advertising techniques, develop creative ideas
ESCO · Compare
creative director
5 shared · 13 more of its ownbrainstorm ideas, give live presentation, advertising techniques, copyright legislation
ESCO · Compare
graphic designer
5 shared · 14 more of its owndevelop digital content, develop creative ideas, copyright legislation, perform market research
ESCO · Compare
advertising manager
4 shared · 29 more of its ownadvertising techniques, develop creative ideas, copyright legislation, identify customer's needs
ESCO · Compare
radio producer
3 shared · 9 more of its owndevelop creative ideas, copyright legislation, perform market research
ESCO · Compare
speechwriter
3 shared · 9 more of its owndevelop creative ideas, copyright legislation, identify customer's needs
ESCO · Compare
advertising media buyer
3 shared · 10 more of its owncopyright legislation, develop professional network, identify customer's needs
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.