Occupation Atlasadvertising copywriter
ESCO · http://data.europa.eu/esco/occupation/b1ab3572-fa2f-4624-8eac-3c3d986d237b
advertising copywriter
Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.
Compare with another occupationCompare with advertising specialist
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
AECArtistic · Enterprising · Conventional — the three strongest interests, in order
- A Artistic6.68
- E Enterprising4.75
- C Conventional3.34
- I Investigative3.25
- S Social2.86
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Writers and Authors (27-3043.00): in the official ESCO–O*NET crosswalk, a broader O*NET occupation that includes this one, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (12)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- advertising techniques
- apply grammar and spelling rules
- brainstorm ideas
- copyright legislation
- create advertisements
- develop creative ideas
- develop digital content
- follow a brief
- identify customer's needs
- meet expectations of target audience
- product comprehension
- write to a deadline
Optional (23)
- analyse consumer buying trends
- analyse cultural trends
- apply desktop publishing techniques
- conduct search engine optimisation
- coordinate advertising campaigns
- create storyboards
- desktop publishing
- develop media strategy
- draft press releases
- evaluate advertising campaign
- evaluate writings in response to feedback
- give live presentation
- lay out digital written content
- manage budgets
- perform market research
- perform media outlets research
- practice humour
- printing techniques
- proofread text
- social media marketing techniques
- types of media
- typography
- use word processing software
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 12 essential skills. A plain count, not a hidden score.
advertising specialist
6 shared · 6 more of its ownbrainstorm ideas, develop digital content, advertising techniques, develop creative ideas
ESCO · Compare
creative director
5 shared · 13 more of its ownbrainstorm ideas, meet expectations of target audience, advertising techniques, copyright legislation
ESCO · Compare
graphic designer
5 shared · 14 more of its ownfollow a brief, develop digital content, develop creative ideas, copyright legislation
ESCO · Compare
advertising assistant
4 shared · 8 more of its owndevelop digital content, advertising techniques, develop creative ideas, identify customer's needs
ESCO · Compare
speechwriter
4 shared · 8 more of its owndevelop creative ideas, apply grammar and spelling rules, copyright legislation, identify customer's needs
ESCO · Compare
advertising manager
4 shared · 29 more of its ownadvertising techniques, develop creative ideas, copyright legislation, identify customer's needs
ESCO · Compare
advertising media buyer
3 shared · 10 more of its ownmeet expectations of target audience, copyright legislation, identify customer's needs
ESCO · Compare
copy editor
3 shared · 10 more of its ownfollow a brief, apply grammar and spelling rules, copyright legislation
ESCO · Compare
Use this in your own job architecture
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.