Occupation Atlasbrand manager
ESCO · http://data.europa.eu/esco/occupation/de80bbf0-447d-4a6a-845a-fdba4e0dc30c
brand manager
Brand managers analyse and plan the way a brand is positioned on the market.
Compare with another occupationCompare with digital marketing manager
Job Zone
No Job Zone on file. ESCO doesn’t publish one, and this occupation has no O*NET match to borrow from.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
No interest profile on file for this occupation.
Typically associated skills
Essential (31)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- apply social media marketing
- apply strategic thinking
- carry out naming strategies
- carry out sales analysis
- channel marketing
- company policies
- comprehend financial business terminology
- consumer goods industry
- coordinate advertising campaigns
- create annual marketing budget
- create brand guidelines
- define brand identity
- design brand's online communication plan
- execute marketing plan
- have computer literacy
- identify new business opportunities
- implement marketing strategies
- implement sales strategies
- lead the brand strategic planning process
- maintain financial records
- manage brand assets
- manage staff
- organise participation in local or international events
- perform brand analysis
- perform customers’ needs analysis
- perform market research
- plan marketing campaigns
- sales strategies
- select optimal distribution channel
- set brand positioning
- stimulate creativity in the team
Optional (12)
- build rapport with people from different cultural backgrounds
- carry out event management
- conduct search engine optimisation
- employment law
- international business
- maintain relationship with suppliers
- manage budgets
- perform multiple tasks at the same time
- plan new packaging designs
- price product
- seek innovation in current practices
- services marketing
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 31 essential skills. A plain count, not a hidden score.
digital marketing manager
8 shared · 21 more of its owndesign brand's online communication plan, set brand positioning, perform customers’ needs analysis, plan marketing campaigns
ESCO · Compare
sales manager
8 shared · 34 more of its owncreate annual marketing budget, plan marketing campaigns, carry out sales analysis, consumer goods industry
ESCO · Compare
category manager
8 shared · 39 more of its ownselect optimal distribution channel, channel marketing, create annual marketing budget, plan marketing campaigns
ESCO · Compare
wholesale merchant
7 shared · 12 more of its ownconsumer goods industry, identify new business opportunities, comprehend financial business terminology, sales strategies
ESCO · Compare
wholesale merchant in clothing and footwear
7 shared · 13 more of its ownconsumer goods industry, identify new business opportunities, comprehend financial business terminology, sales strategies
ESCO · Compare
wholesale merchant in office furniture
7 shared · 13 more of its ownconsumer goods industry, identify new business opportunities, comprehend financial business terminology, sales strategies
ESCO · Compare
wholesale merchant in electrical household appliances
7 shared · 14 more of its ownconsumer goods industry, identify new business opportunities, comprehend financial business terminology, sales strategies
ESCO · Compare
wholesale merchant in household goods
7 shared · 14 more of its ownconsumer goods industry, identify new business opportunities, comprehend financial business terminology, sales strategies
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.