Occupation AtlasDemonstrators and Product Promoters
O*NET · 41-9011.00
Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
47 more
Event Brand Ambassador · Event Marketer · Event Specialist · Event Staff Member · Exhibit Display Representative · Field Merchandiser · Food Demonstrator · Food Product Demonstrator · Food Sample Rep · Food Sample Representative (Food Sample Rep) · Goodwill Ambassador · Goodwill Representative · Home Demonstrator · Home Service Demonstrator · Hostess Party Sales Representative · In Store Demonstrator · In Store Promoter · In-Store Demonstrator · Knitting Demonstrator · Marketing Brand Ambassador · Meat Products Demonstrator · Merchandiser · Newcomer Hostess · Party Demonstrator · Party Plan Dealer · Party Plan Demonstrator · Party Plan Sales Agent · Party Plan Sales Consultant · Party Plan Sales Host/Hostess · Party Plan Selling Distributor · Presentation Team Member · Product Ambassador · Product Demonstrator · Product Event Demonstrator · Product Specialist · Retail Brand Ambassador · Retail Merchandising Specialist · Retail Sales Merchandiser · Sales Ambassador · Sales Brand Ambassador · Sales Exhibitor · Sales Promoter · Sandwich Board Carrier · Sewing Demonstrator · Sewing Techniques Demonstrator · Sign Holder · Sign Spinner
Compare with another occupationCompare with Animal Control Workers
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 2: Some Preparation Needed
Some preparation. Usually a high school diploma, some previous work-related skill or experience, and a few months to a year of training with experienced workers.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECAEnterprising · Conventional · Artistic — the three strongest interests, in order
- E Enterprising5.38
- C Conventional3.56
- A Artistic3.31
- S Social3.26
- R Realistic3.24
- I Investigative1.89
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Education and experience
The education level respondents say the job requires, and the most common answer for experience and training.
- Related work experience
- None (67%)
- On-site or in-plant training
- Up to and including 1 month (44%)
- On-the-job training
- None or short demonstration (42%)
Typically associated skills
All 35 O*NET skills, most important first. Importance (1–5) says how much a skill matters here; level (0–7) says how much of it the work calls for, with O*NET's example of a nearby level. Neither is a proficiency rating of a person.
- SpeakingbasicImportance 3.9Level 3.9Level 4 looks like: Interview applicants to obtain personal and work history
- Active ListeningbasicImportance 3.9Level 3.6Level 4 looks like: Answer inquiries regarding credit references
- PersuasionImportance 3.5Level 3.9Level 4 looks like: Convince a supervisor to purchase new office equipment
- Reading ComprehensionbasicImportance 3.3Level 3.3Level 4 looks like: Understand an email from management describing new personnel policies
- Service OrientationImportance 3.3Level 3.1Level 4 looks like: Make flight reservations for customers using an online booking site
- CoordinationImportance 3.0Level 3.3Level 4 looks like: Work with others to put a new roof on a house
- Social PerceptivenessImportance 3.0Level 3.3Level 4 looks like: Be aware of how a coworker's promotion will affect a work group
- MonitoringbasicImportance 3.0Level 3.1Level 4 looks like: Monitor a meeting and revise the agenda to ensure important topics are discussed
- Critical ThinkingbasicImportance 3.0Level 3.0Level 2 looks like: Determine whether a subordinate has a good excuse for being late
- WritingbasicImportance 3.0Level 3.0Level 2 looks like: Write down a guest's order at a restaurant
- Time ManagementImportance 3.0Level 2.9Level 2 looks like: Keep a monthly calendar of appointments
- Judgment and Decision MakingImportance 3.0Level 2.6Level 2 looks like: Decide how scheduling a break will affect work flow
Show the other 23
- Complex Problem SolvingImportance 3.0Level 2.4Level 2 looks like: Lay out tools to complete a job
- Active LearningbasicImportance 2.9Level 3.0Level 2 looks like: Think about the implications of a news article for job opportunities
- Learning StrategiesbasicImportance 2.8Level 2.8Level 2 looks like: Learn a different method of completing a task from a coworker
- InstructingImportance 2.4Level 3.0Level 2 looks like: Instruct a new employee in the use of a timekeeping system
- NegotiationImportance 2.4Level 2.9Level 2 looks like: Present justification to a manager for altering a work schedule
- Management of Personnel ResourcesImportance 2.4Level 2.4Level 2 looks like: Encourage a coworker who is having difficulty finishing a project
- Systems EvaluationImportance 2.3Level 2.1Level 2 looks like: Determine why estimates for the time to complete a task are overly optimistic
- Operations MonitoringImportance 2.1Level 2.0Level 2 looks like: Monitor completion times while running a computer program
- Systems AnalysisImportance 2.1Level 2.0Level 2 looks like: Determine how loss of a team member will affect the completion of a job
- MathematicsbasicImportance 2.1Level 1.9Level 2 looks like: Count the amount of change to be given to a customer
- Quality Control AnalysisImportance 2.1Level 1.9Level 2 looks like: Inspect a draft email for errors (e.g., grammar, punctuation)
- Operations AnalysisImportance 2.0Level 2.0Level 2 looks like: Select a printer for an office
- TroubleshootingImportance 2.0Level 1.6Level 2 looks like: Identify the source of a leak by looking under a machine
- Technology DesignImportance 1.9Level 0.9
- Operation and ControlImportance 1.8Level 0.9
- Management of Material ResourcesImportance 1.6Level 0.9
- Management of Financial ResourcesImportance 1.6Level 0.6
- ProgrammingImportance 1.1Level —
- Equipment MaintenanceImportance 1.0Level —
- Equipment SelectionImportance 1.0Level —
- InstallationImportance 1.0Level —
- RepairingImportance 1.0Level —
- SciencebasicImportance 1.0Level —
Tasks
15 core · 6 supplementalWhat people in this occupation do, as O*NET records it, core tasks first by importance (1–5).
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.Importance 4.5
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.Importance 4.5
- Keep areas neat while working and return items to correct locations following demonstrations.Importance 4.5
- Sell products being promoted and keep records of sales.Importance 4.5
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.Importance 4.4
- Suggest specific product purchases to meet customers' needs.Importance 4.3
- Research or investigate products to be presented to prepare for demonstrations.Importance 4.3
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.Importance 4.2
- Identify interested and qualified customers to provide them with additional information.Importance 4.2
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.Importance 4.1
- Transport, assemble, and disassemble materials used in presentations.Importance 4.0
- Practice demonstrations to ensure that they will run smoothly.Importance 4.0
Show the other 9
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.Importance 4.0
- Instruct customers in alteration of products.Importance 3.9
- Work as part of a team of demonstrators to accommodate large crowds.Importance 3.8
- Prepare or alter presentation contents to target specific audiences.Importance 3.9
- Provide product information, using lectures, films, charts, or slide shows.Importance 3.8
- Stock shelves with products.Importance 3.8
- Train demonstrators to present a company's products or services.Importance 3.7
- Recommend product or service improvements to employers.Importance 3.5
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.Importance 3.2
Knowledge
Bodies of knowledge the work draws on.
- Customer and Personal ServiceImportance 4.0Level 4.1Level 4 looks like: Be responsible for 10 children at daycare
- English LanguageImportance 3.7Level 3.7Level 4 looks like: Edit an article for a news website
- Sales and MarketingImportance 3.7Level 3.7Level 4 looks like: Introduce clients to a new line of products
- Food ProductionImportance 3.3Level 3.3Level 4 looks like: Operate a commercial fishing boat
- Public Safety and SecurityImportance 3.0Level 2.8
- AdministrativeImportance 2.5Level 2.6
- Communications and MediaImportance 2.5Level 2.7
- PsychologyImportance 2.5Level 2.6
Show all 33
- Computers and ElectronicsImportance 2.4Level 2.8
- Administration and ManagementImportance 2.3Level 2.4Level 1 looks like: Approve a reimbursement request
- Education and TrainingImportance 2.3Level 2.5Level 1 looks like: Show someone how to bowl
- MathematicsImportance 2.1Level 2.4Level 1 looks like: Add two numbers
- Sociology and AnthropologyImportance 2.1Level 1.9Level 1 looks like: Identify two cultures in a story as being different
- TelecommunicationsImportance 2.1Level 1.0Level 1 looks like: Send an email
- TransportationImportance 2.1Level 1.9Level 1 looks like: Ride a train to work
- Personnel and Human ResourcesImportance 2.0Level 1.7Level 1 looks like: Fill out a medical claim form
- Production and ProcessingImportance 1.7Level 1.7Level 1 looks like: Put a computer back into its packing materials
- DesignImportance 1.6Level 1.3Level 1 looks like: Draw a straight line 4 3/16 inches long
- Economics and AccountingImportance 1.6Level 0.9Level 1 looks like: Answer billing questions from credit card customers
- ChemistryImportance 1.5Level 0.9Level 1 looks like: Use a common household bug spray
- Foreign LanguageImportance 1.5Level 0.6Level 1 looks like: Say "please" and "thank you" in a foreign language
- Law and GovernmentImportance 1.5Level —
- MechanicalImportance 1.5Level —
- BiologyImportance 1.4Level 0.8Level 1 looks like: Feed domestic animals
- Engineering and TechnologyImportance 1.4Level 0.8Level 1 looks like: Install a door lock
- GeographyImportance 1.3Level —
- Medicine and DentistryImportance 1.3Level —
- Philosophy and TheologyImportance 1.2Level —
- Therapy and CounselingImportance 1.2Level —
- Fine ArtsImportance 1.1Level —
- Building and ConstructionImportance 1.0Level —
- History and ArcheologyImportance 1.0Level —
- PhysicsImportance 1.0Level —
Abilities
Enduring capacities the work calls for.
- Oral ComprehensionImportance 3.9Level 3.8Level 4 looks like: Understand a coach's oral instructions for a sport
- Oral ExpressionImportance 3.9Level 3.9Level 4 looks like: Give instructions to a lost motorist
- Speech ClarityImportance 3.9Level 4.0Level 4 looks like: Make stadium-wide announcements during a sporting event
- Speech RecognitionImportance 3.8Level 3.9Level 4 looks like: Identify a former customer's voice over the phone
- Deductive ReasoningImportance 3.1Level 3.0Level 2 looks like: Know that a stalled car can coast downhill
- Near VisionImportance 3.1Level 3.4Level 2 looks like: Read indicators on the dashboard of a car
- Category FlexibilityImportance 3.0Level 3.0Level 3 looks like: Classify flowers according to size, color, and smell
- Inductive ReasoningImportance 3.0Level 3.0Level 2 looks like: Decide what to wear based on the weather report
Show all 52
- Information OrderingImportance 3.0Level 3.0Level 2 looks like: Follow the correct steps to make change
- Problem SensitivityImportance 3.0Level 3.0Level 2 looks like: Recognize that an unplugged lamp won't work
- Selective AttentionImportance 3.0Level 2.9Level 2 looks like: Answer a business call with coworkers talking nearby
- Written ComprehensionImportance 3.0Level 3.0Level 2 looks like: Understand signs on the highway
- Written ExpressionImportance 3.0Level 3.0Level 4 looks like: Write a job recommendation for a subordinate
- Far VisionImportance 2.9Level 3.3Level 4 looks like: Read the slides on a presentation from across a room
- OriginalityImportance 2.9Level 3.0Level 2 looks like: Use a credit card to open a locked door
- VisualizationImportance 2.9Level 3.1Level 4 looks like: Follow a diagram to assemble a metal storage cabinet
- Auditory AttentionImportance 2.8Level 2.6Level 2 looks like: Listen to a lecture while people nearby are talking
- Fluency of IdeasImportance 2.8Level 3.0Level 2 looks like: Name four different uses for a screwdriver
- Perceptual SpeedImportance 2.8Level 2.5Level 2 looks like: Sort mail according to ZIP codes with no time pressure
- Time SharingImportance 2.8Level 3.0Level 3 looks like: Watch street signs while driving at 30 miles an hour
- Trunk StrengthImportance 2.8Level 2.1Level 2 looks like: Sit up in an office chair
- Visual Color DiscriminationImportance 2.8Level 2.3Level 1 looks like: Separate laundry into colors and whites
- Flexibility of ClosureImportance 2.6Level 2.4Level 2 looks like: Detect that your phone is ringing while at a concert
- Hearing SensitivityImportance 2.6Level 2.0Level 2 looks like: Notice a doorbell ringing
- MemorizationImportance 2.6Level 2.9
- Finger DexterityImportance 2.4Level 1.8Level 2 looks like: Put coins in a parking meter
- Multilimb CoordinationImportance 2.3Level 2.0Level 2 looks like: Row a boat
- Speed of ClosureImportance 2.3Level 2.0Level 3 looks like: Recognize a song after hearing only the first few notes
- Static StrengthImportance 2.3Level 2.1Level 1 looks like: Push an empty shopping cart
- Arm-Hand SteadinessImportance 2.1Level 1.9Level 2 looks like: Light a candle
- Dynamic StrengthImportance 2.1Level 1.9Level 2 looks like: Use pruning shears to trim a bush
- Extent FlexibilityImportance 2.1Level 2.0Level 2 looks like: Reach to adjust the radio in a car
- Mathematical ReasoningImportance 2.1Level 2.1Level 1 looks like: Determine how much 20 oranges will cost when they are priced at 5 for 4 dollars
- Number FacilityImportance 2.1Level 2.1Level 3 looks like: Calculate a discounted price
- StaminaImportance 2.1Level 1.8Level 1 looks like: Walk 1/4 mile
- Depth PerceptionImportance 2.0Level 2.0Level 2 looks like: Merge a car into traffic on a city street
- Gross Body CoordinationImportance 2.0Level 1.9Level 2 looks like: Get in and out of a truck
- Gross Body EquilibriumImportance 2.0Level 1.4Level 2 looks like: Stand on a ladder
- Manual DexterityImportance 2.0Level 1.4Level 1 looks like: Screw a light bulb into a light socket
- Control PrecisionImportance 1.8Level 1.1Level 2 looks like: Adjust a room light with a dimmer switch
- Rate ControlImportance 1.6Level 0.6Level 1 looks like: Ride a bicycle alongside a jogger
- Reaction TimeImportance 1.6Level 0.6
- Explosive StrengthImportance 1.5Level 0.9
- Wrist-Finger SpeedImportance 1.5Level 0.5
- Spatial OrientationImportance 1.4Level 0.4
- Dynamic FlexibilityImportance 1.0Level —
- Glare SensitivityImportance 1.0Level —
- Night VisionImportance 1.0Level —
- Peripheral VisionImportance 1.0Level —
- Response OrientationImportance 1.0Level —
- Sound LocalizationImportance 1.0Level —
- Speed of Limb MovementImportance 1.0Level —
Work activities
Kinds of activity the work is made of.
- Performing for or Working Directly with the PublicImportance 4.7Level 4.9Level 4 looks like: Sell shoes in a crowded shoe store
- Selling or Influencing OthersImportance 4.7Level 4.9Level 4 looks like: Make a sales pitch to convince others to buy a product
- Communicating with People Outside the OrganizationImportance 4.1Level 3.9Level 4 looks like: Present information to potential clients about available services
- Establishing and Maintaining Interpersonal RelationshipsImportance 4.1Level 4.7Level 4 looks like: Maintain good working relationships with almost all coworkers and clients
- Communicating with Supervisors, Peers, or SubordinatesImportance 3.8Level 3.2Level 4 looks like: Report the results of a sales meeting to a supervisor
- Getting InformationImportance 3.6Level 3.1Level 4 looks like: Review a budget
- Judging the Qualities of Objects, Services, or PeopleImportance 3.5Level 3.0Level 4 looks like: Determine the value of property lost in a fire
- Making Decisions and Solving ProblemsImportance 3.4Level 3.7Level 4 looks like: Select the location for a major retail store
Show all 41
- Developing and Building TeamsImportance 3.3Level 2.3Level 1 looks like: Encourage two coworkers to stick with a tough assignment
- Identifying Objects, Actions, and EventsImportance 3.3Level 3.2Level 4 looks like: Judge the suitability of food products for an event
- Thinking CreativelyImportance 3.3Level 3.0Level 4 looks like: Adapt popular music for a high school marching band
- Handling and Moving ObjectsImportance 3.1Level 3.5Level 4 looks like: Arrange books in a library
- Inspecting Equipment, Structures, or MaterialsImportance 3.1Level 2.4Level 1 looks like: Check that doors to building are locked
- Organizing, Planning, and Prioritizing WorkImportance 3.1Level 3.4Level 4 looks like: Plan and adjust a personal to-do list according to changing demands
- Performing General Physical ActivitiesImportance 3.1Level 2.5Level 1 looks like: Walk between workstations in a small office
- Training and Teaching OthersImportance 3.1Level 2.8
- Interpreting the Meaning of Information for OthersImportance 3.0Level 1.9Level 1 looks like: Interpret a blood pressure reading
- Updating and Using Relevant KnowledgeImportance 3.0Level 2.7
- Documenting/Recording InformationImportance 2.9Level 1.7Level 1 looks like: Record the weight of a patient during a routine health exam
- Analyzing Data or InformationImportance 2.8Level 2.2Level 1 looks like: Skim a short article to gather the main point
- Assisting and Caring for OthersImportance 2.7Level 2.2Level 1 looks like: Help a coworker complete an assignment
- Coordinating the Work and Activities of OthersImportance 2.7Level 2.3Level 1 looks like: Exchange information during a shift change
- Developing Objectives and StrategiesImportance 2.7Level 2.3Level 1 looks like: Plan the holiday schedule for an airline workforce
- Estimating the Quantifiable Characteristics of Products, Events, or InformationImportance 2.7Level 2.3Level 1 looks like: Estimate the size of household furniture to be shipped
- Monitoring Processes, Materials, or SurroundingsImportance 2.7Level 2.2Level 1 looks like: Check to see if baking bread is done
- Performing Administrative ActivitiesImportance 2.7Level 1.5Level 1 looks like: Complete routine paperwork
- Coaching and Developing OthersImportance 2.6Level 2.4Level 1 looks like: Show a coworker how to operate a piece of equipment
- Controlling Machines and ProcessesImportance 2.6Level 1.8Level 1 looks like: Operate a cash register
- Processing InformationImportance 2.6Level 1.9Level 1 looks like: Calculate the costs for shipping packages
- Providing Consultation and Advice to OthersImportance 2.6Level 2.2Level 1 looks like: Work in a position that requires little advising of others
- Evaluating Information to Determine Compliance with StandardsImportance 2.5Level 1.7Level 1 looks like: Review forms for completeness
- Scheduling Work and ActivitiesImportance 2.5Level 1.8Level 1 looks like: Make appointments for patients using a predetermined schedule
- Guiding, Directing, and Motivating SubordinatesImportance 2.4Level 1.5Level 1 looks like: Work occasionally as a backup supervisor
- Resolving Conflicts and Negotiating with OthersImportance 2.4Level 1.9Level 1 looks like: Apologize to a customer who complains about waiting too long
- Staffing Organizational UnitsImportance 2.2Level 1.5Level 1 looks like: Work in a position that has minimal staffing requirements
- Monitoring and Controlling ResourcesImportance 2.1Level 1.4Level 1 looks like: Work as a server responsible for keeping track of utensils
- Working with ComputersImportance 2.0Level 1.6Level 1 looks like: Enter employee information into a database
- Drafting, Laying Out, and Specifying Technical Devices, Parts, and EquipmentImportance 1.9Level 1.2Level 1 looks like: Specify the lighting for a work area
- Repairing and Maintaining Electronic EquipmentImportance 1.8Level 0.7Level 1 looks like: Use display settings to adjust a television picture
- Operating Vehicles, Mechanized Devices, or EquipmentImportance 1.6Level 0.7Level 1 looks like: Drive a car
- Repairing and Maintaining Mechanical EquipmentImportance 1.5Level 0.6Level 1 looks like: Make simple, external adjustments to a door hinge with ordinary hand tools
Work context
The conditions most characteristic of the work, on O*NET's 1–5 context scale.
Technology
12 toolsSoftware used in this work. In demand: among the tools job postings for this occupation name most. Hot: often named in job postings across the economy.
Hot (8)
- Hypertext markup language HTML
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Windows
- Microsoft Word
- Zoom
Other tools (4)
- Eko
- Email software
- Social media sites
- Web browser software
Related occupations
O*NET's own list of the occupations most related to this one, closest first.
ESCO equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →Other O*NET occupations whose importance ratings on the 35 skills both rate are nearest to this one's, with the biggest differences named. A plain rule, not a hidden score.
Animal Control Workers
Average difference 0.2 points · Technology Design −0.8, Troubleshooting −0.7
O*NET · Zone 2 · Compare
Merchandise Displayers and Window Trimmers
Average difference 0.2 points · Persuasion −0.6, Speaking −0.6
O*NET · Zone 3 · Compare
Skincare Specialists
Average difference 0.2 points · Equipment Selection +0.9, Persuasion −0.7
O*NET · Zone 3 · Compare
Order Clerks
Average difference 0.2 points · Mathematics +0.9, Technology Design −0.6
O*NET · Zone 2 · Compare
Retail Salespersons
Average difference 0.2 points · Negotiation +1.1, Instructing +0.5
O*NET · Zone 2 · Compare
Tellers
Average difference 0.2 points · Mathematics +0.9, Operations Analysis −0.9
O*NET · Zone 2 · Compare
Physical Therapist Aides
Average difference 0.2 points · Science +0.9, Speaking −0.9
O*NET · Zone 2 · Compare
Self-Enrichment Teachers
Average difference 0.2 points · Instructing +1.0, Persuasion −0.9
O*NET · Zone 3 · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.