Occupation Atlasdestination manager
ESCO · http://data.europa.eu/esco/occupation/425ed170-bf90-42c9-b5bd-148282ed96ff
destination manager
Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Compare with another occupationCompare with tourism product manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECSEnterprising · Conventional · Social — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.39
- S Social4.18
- A Artistic3.67
- I Investigative2.34
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Public Relations Managers (11-2032.00): in the official ESCO–O*NET crosswalk, a broader O*NET occupation that includes this one, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (37)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- apply strategic thinking
- assess an area as a tourism destination
- build a network of suppliers in tourism
- build a strategic marketing plan for destination management
- build business relationships
- comply with food safety and hygiene
- coordinate efforts of stakeholders for destination promotion
- coordinate public-private partnerships in tourism
- develop inclusive communication material
- educate on sustainable tourism
- engage local communities in the management of natural protected areas
- execute marketing plan
- geographical areas relevant to tourism
- lead the brand strategic planning process
- local area tourism industry
- manage budgets
- manage conservation of natural and cultural heritage
- manage distribution of destination promotional materials
- manage production of destination promotional materials
- manage staff
- manage visitor flows in natural protected areas
- market analysis
- measure sustainability of tourism activities
- oversee the design of touristic publications
- oversee the printing of touristic publications
- perform market research
- plan digital marketing
- plan measures to safeguard cultural heritage
- plan measures to safeguard natural protected areas
- recruit employees
- sales strategies
- select optimal distribution channel
- set up pricing strategies
- supervise crew
- support community-based tourism
- support local tourism
- tourist resources of a destination for further development
Optional (20)
- augmented reality
- coordinate operational activities
- create annual marketing budget
- deliver presentations on tourism
- design press kit for media
- develop strategies for accessibility
- develop tourist information materials
- develop working procedures
- ecotourism
- improve customer traveling experiences with augmented reality
- maintain relationship with suppliers
- manage contracts
- manage yield
- measure customer feedback
- promote virtual reality travelling experiences
- report touristic facts
- self-service technologies in tourism
- train employees
- use e-tourism platforms
- virtual reality
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 37 essential skills. A plain count, not a hidden score.
tourism product manager
18 shared · 19 more of its ownassess an area as a tourism destination, tourist resources of a destination for further development, manage production of destination promotional materials, manage distribution of destination promotional materials
ESCO · Compare
travel agency manager
17 shared · 19 more of its owntourist resources of a destination for further development, build a network of suppliers in tourism, manage visitor flows in natural protected areas, plan digital marketing
ESCO · Compare
tour operator manager
13 shared · 17 more of its ownselect optimal distribution channel, oversee the design of touristic publications, oversee the printing of touristic publications, build a network of suppliers in tourism
ESCO · Compare
tourist information centre manager
11 shared · 21 more of its ownassess an area as a tourism destination, oversee the design of touristic publications, oversee the printing of touristic publications, build a network of suppliers in tourism
ESCO · Compare
tour organiser
9 shared · 15 more of its ownbuild a network of suppliers in tourism, manage visitor flows in natural protected areas, local area tourism industry, geographical areas relevant to tourism
ESCO · Compare
tour operator representative
9 shared · 20 more of its ownbuild a network of suppliers in tourism, manage visitor flows in natural protected areas, develop inclusive communication material, geographical areas relevant to tourism
ESCO · Compare
travel agent
9 shared · 29 more of its ownmanage visitor flows in natural protected areas, develop inclusive communication material, geographical areas relevant to tourism, support community-based tourism
ESCO · Compare
brand manager
7 shared · 24 more of its ownselect optimal distribution channel, lead the brand strategic planning process, execute marketing plan, apply strategic thinking
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.