Occupation Atlastourism product manager
ESCO · http://data.europa.eu/esco/occupation/6ce3c372-408b-4c46-86d8-ad6b9255d686
tourism product manager
Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Compare with another occupationCompare with destination manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECSEnterprising · Conventional · Social — the three strongest interests, in order
- E Enterprising7.00
- C Conventional5.34
- S Social3.38
- I Investigative2.37
- R Realistic2.20
- A Artistic1.29
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from General and Operations Managers (11-1021.00): in the official ESCO–O*NET crosswalk, a broader O*NET occupation that includes this one, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (37)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- assess an area as a tourism destination
- build a network of suppliers in tourism
- build business relationships
- carry out inventory planning
- comply with food safety and hygiene
- create annual marketing budget
- create new concepts
- develop tourism destinations
- develop tourism products
- develop travel charter programme
- engage local communities in the management of natural protected areas
- geographical areas relevant to tourism
- implement marketing strategies
- implement sales strategies
- maintain customer service
- manage conservation of natural and cultural heritage
- manage contracts
- manage distribution channels
- manage distribution of destination promotional materials
- manage medium term objectives
- manage production of destination promotional materials
- market analysis
- measure sustainability of tourism activities
- monitor contractor performance
- negotiate supplier arrangements
- participate in tourism events
- plan measures to safeguard cultural heritage
- plan measures to safeguard natural protected areas
- plan medium to long term objectives
- produce content for tourism brochures
- sales strategies
- set up pricing strategies
- support community-based tourism
- support local tourism
- tourism market
- tourist resources of a destination for further development
- use e-tourism platforms
Optional (11)
- apply foreign languages in tourism
- augmented reality
- develop inclusive communication material
- ecotourism
- educate on sustainable tourism
- improve customer traveling experiences with augmented reality
- manage yield
- promote virtual reality travelling experiences
- self-service technologies in tourism
- utilise cross-selling
- virtual reality
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 37 essential skills. A plain count, not a hidden score.
destination manager
18 shared · 19 more of its ownassess an area as a tourism destination, tourist resources of a destination for further development, manage production of destination promotional materials, manage distribution of destination promotional materials
ESCO · Compare
travel agency manager
14 shared · 22 more of its owntourist resources of a destination for further development, build a network of suppliers in tourism, create annual marketing budget, geographical areas relevant to tourism
ESCO · Compare
tour operator manager
11 shared · 19 more of its owndevelop tourism products, build a network of suppliers in tourism, tourism market, manage distribution channels
ESCO · Compare
travel agent
10 shared · 28 more of its ownproduce content for tourism brochures, geographical areas relevant to tourism, support community-based tourism, engage local communities in the management of natural protected areas
ESCO · Compare
tour organiser
8 shared · 16 more of its ownbuild a network of suppliers in tourism, geographical areas relevant to tourism, support community-based tourism, engage local communities in the management of natural protected areas
ESCO · Compare
tourist information centre manager
8 shared · 24 more of its ownassess an area as a tourism destination, build a network of suppliers in tourism, tourism market, manage medium term objectives
ESCO · Compare
tourism contract negotiator
7 shared · 14 more of its owndevelop tourism products, carry out inventory planning, monitor contractor performance, tourism market
ESCO · Compare
tour operator representative
7 shared · 22 more of its ownbuild a network of suppliers in tourism, geographical areas relevant to tourism, support community-based tourism, engage local communities in the management of natural protected areas
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.